BetFred Renews Deal with Wembley

BetFred is an independent sports betting brand, and the Official Betting Supplier to the 90,000 seat Wembley Stadium in London. BetFred has been operating betting kiosks at Wembley since 2007, and will continue at least until 2014, thanks to the newly extended contract.

“I am delighted to have extended the deal with Wembley Stadium,” said Fred Done, BetFred’s co-founder.

Wembley Stadium
Wembley Stadium

“We have been the Official Betting Supplier since the new stadium opened in 2007 and I am delighted with the association. I am very proud to see BetFred kiosks at Wembley and, as a proud England fan, I hope I can pay out a few quid to my fellow England supporters over the next four years.”

“Having an in-stadium betting provider is an important part of a sports fan’s day out so I am really pleased that we have renewed our deal with BetFred, who have been a key partner of Wembley Stadium since the venue opened,” said Peter Daire, Head Of Sponsorship for the Football Association, the company owning Wembley Stadium.