Emerging sport betting markets

Sports betting is incredibly popular across all parts of the world. In 2020, it was revealed that the global sports betting market had managed to reach a market size that was worth around $203 billion US Dollars, thus highlighting just how popular it is around the planet.

Of course, there are some countries in the world where sports betting is already established, such as the United Kingdom. However, there are many other countries in the world where markets are starting to emerge and become big players within the sector.

For instance, India and Kenya are just two of the latest countries to be getting involved in the sports betting sector and looking to get a slice of that huge global market size. And, with their addition to the market, that overall market size is only going to further increase. There are a number of reasons as to why so many within the likes of India and Kenya have started to get involved with sports betting, but this article will delve deeper into each of the aforementioned nations to see why.


With an estimated 1.366 billion people, India is the second-most populous country in the world, therefore it would appear always likely that there would be a huge boom in sports betting. However, it was not until the relaxation of laws and legislation that allowed players to make the most of the services that BettingBonus.Online provide.

The introduction of online gambling has been huge as Hindus have been attracted by many of the international bookmakers who continue to become popular in the country. Sports betting, though, has been prohibited by law, thus creating a little grey area. For instance, India views betting on sports as unlawful. However, if an international bookmaker’s main office is located outside of the country, then it can be considered legal.

One statistic has shown that 40% of Indians that have access to a computer will visit online betting sites that are specifically designed to provide sports betting opportunities on events such as horse racing and cricket. Naturally, cricket is the most popular sport to bet on with Indians, with it believed to be worth between 3-4 billion.

India continues to emerge as a sports betting market as the government continue to consider legalising it. If they do, it is estimated that they could generate over $50 billion per year, thus providing the country with around $2 billion extra in taxes.

These are just some of the most popular bookmakers Indians use and the reasons as to why they might be as popular as they are:

  1. Betway: Biggest welcome offer
  2. 10CRIC: Allows ONLY Indian players
  3. ComeOn: Great overall gambling site
  4. Bet365: World-renowned betting brand
  5. Dafabet: Open to exchange betting
  6. 1xBet: Offers cash on delivery
  7. Casumo: Amazing mobile product
  8. 22Bet: Big selection of cricket bets


As mentioned, Kenya is rather similar to India in regards to its sports betting market, with the sector continuing to develop and emerge as a huge market. Perhaps helped by the fact that gambling within the country has been legalised since 1966, many have turned to online sports betting.

This could be down to two major factors within the country: demographics and technology.

The current generation of Kenyans that have just started to be of legal age (and slightly older) have all grown up with sports and have been given the means to follow their favourites sports a lot closer than their parents, for example.

This has meant that they have been able to combine their passion for sport with a newfound passion for gambling together, especially with the technology available. Smartphones are readily available and rather easy to get hold of in Kenya, which has meant bettors are able to get involved with the pastime easier than ever.

Furthermore, the economic pressure that Kenya has found itself under over the years has also seen the sports betting market emerge. The current economy within the country can not accommodate the rising youth population, which has meant there are not enough job opportunities available, whilst others are perhaps being underpaid in many of the jobs that they are fortunate enough to have.

This has meant they have looked for other ways to support themselves financially, therefore they have turned to sports betting. With it being used as a way out, many will turn to their smartphones and start looking to boost their incomes by placing wagers on current sporting events.

Here are just some of the best sportsbooks that Kenyan bettors can use and why they can be considered as good as they are:

  • 888sport – Best for Bonuses
  • Betway – Best PayPal Betting Site
  • Betfair – Highest Payouts
  • 22bet – Most Betting Types
  • Unibet – High Odds Levels
  • Bwin – Best for Football Betting
  • Matchbook – Top Betting Exchange
  • William Hill – Highest Wager Limits
  • Bethard – Great Cricket Betting 
  • bet365 – Most Betting Markets


Another market which has once considered small but has expanded dramatically is that of the Asian market, dominated by the privately owned online gambling company based in Makati, known globally as Dafabet. First founded on November 7 back in 2004, in the Philippines under the subsidiary of the privately owned company AsianBGE. the company operated first in primarily Asian countries, then later grew its UK presence by sponsoring a range of football clubs across multiple disivions like Norwich City, Aston Villa and Blackburn Rovers, amongst others. The Dafabet platform features In-play gaming to allow players to access a wide range of live markets from a huge global pool of over 5000 sports events covering the major competitions like the FIFA World Cup, Premier League, National Basketball Association, US Open and the Ultimate Fighting Championship amongst others. Dafabet’s gaming platform is provided by the powerhouse company known as Playtech, a leading software developer who supply their online casino games, poker, slots and arcade games.