Unibet Withdraws from Negotiations - No Merger with Sportingbet

According to Sunday Times, Sportingbet and Unibet were reportedly working on a merger deal. It is a more and more common practice, so it doesn't suprise me much, it's almost industry standard in the times of such economic problems. Sadly, the negatiations fell short as Unibet announced its withdrawal.

sportingbet unibet

Sportingbet had to pay a $30 million fine for violating US gambling laws, however, they now seem to be ready for the acquisition/merging of newer companies. They seemed to be very active at that as in September they signed a sponsorhip deal with English Premier League soccer team Tottenham Hotspur. The sports betting firm (based in the Channel Islands near Britain) was trying to reach a fusion with its Swedish competition, however, just a few hours ago, Unibet has withdrawn from the merger talks according to Sportingbet's announcement:

"The board of Sportingbet notes continuing press speculation following an article which specifically referred to merger discussions with Unibet Group, a company listed on the OMX Nordic Exchange Stockholm. Unibet informed the company today that it has withdrawn from those talks".