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Online gambling site Bodog announced that they are to cooperate with LA Galaxy in the form of an advertising deal. They would have their logos for example on all the LED field boards at the Home Depot Center, the Galaxy's stadium.
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David Beckham playing for LA Galaxy
LA Galaxy is the MLS (Major League Soccer) team that grabbed David Beckham and Landon Donovan, if you haven't heard about them so far. They are in the 15th season in the MLS and last year they finished second after Real Salt Lake. They have won two league titles, and is one of the most decorated clubs of the league.
“Both the LA Galaxy and Bodog brands are recognized around the globe, making this partnership not only mutually beneficial, but a perfect synergy across the United States and beyond,” said Ed Pownall, Global PR Director at BodogBrand.com
This deal is not Bodog's first however, they are already into soccer sponsorship as they signed a very similar deal with English Premier League team Fulham. Bodog joined major online sports betting companies that sponsor soccer like Bwin, William Hill, BetClic or Betterlogic.