On the 29th July, Bwin and PartyGaming have officially announced that they are about to merge, thus creating the largest online gambling company in the world.
Bwin, with its main headquarters in Austria, and PartyGaming, the company that owns PartyPoker, have been negotiating on a possible fusion since summer 2009. Although this year many sources have reported that the deal would never come off, the two giant companies have now announced that they have managed to agree on all details, signed the papers, and will be listed together on the London Stock Exchange.
With this fusion, the biggest gambling company in the world is born. Bwin has an estimated value of €1.4 billion and PartyGaming is worth around £1.1 billion.
In the newly merged business, Bwin will take a share of 51.64% and the remaining 48.36% will be owned by PartyGaming. From now on, the leaders of the two companies (Jim Ryan of PartyGaming and Norbert Teufelberger of Bwin) will control the company together, sharing the title of Co-Chief Executive Officer.
“This is a transformational opportunity for both our companies to create the world’s largest listed online gaming business,” Jim Ryan says, “With market leading positions in poker, sports betting, casino and games – in particular bingo – the new company will have a winning formula to exploit the growing online gaming market, supported by a strong balance sheet, significant cash flow generation and a highly experienced management team.”

Jim Ryan