888 Shows Off Major Annual Traffic Increase

888 has recently published the annual results for 2013 and the numbers are more than impressive: with a 7% grow in revenues and 21% more players than in the previous year, 888Poker is now the undoubted runner-up in the online traffic list on the .com market.

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In 2013, 888 showed off an incredible increase both in revenues and active player numbers: the figures have increased by 7% and 21% over the previous year, respectively, which is even more stunning if you consider the general decline of the industry and shrinking numbers all across rival operators. As a result, 888Poker has reached the second position in the online cash game rankings by the end of the year.

According to 888 CEO Brian Mattingly, behind the success of the room is “the continued and relentless execution of our stated poker strategy of focusing on recreational players and providing them with a safe and enjoyable ecosystem.”

Additionally, the company has spent a record sum of $140 million on marketing, especially focusing on its most important market, the United Kingdom, which contributed $163 million in revenues to the annual total of $400 million. Continental Europe means a similarly large sector, while $46 million came from the Americas and the remaining $29 million from around the rest of the world combined. One of the best performing markets for 888 in Europe has been Spain and Italy: in the former, the company holds a 17% share of the traffic. In the continetn, the room has grown a total of 14%, as PokerFuse reports.

Due to the launch on the regulated US markets, a total increase of 22% was reached in the Americas. In Delaware, the network is present with its own brand, while they lease their software to WSOP in Nevada and New Jersey and provide the All American Poker Network brand in New Jersey as well. With its wide portfolio and mixed operations, 888 was able to launch with lower costs, hence the outstanding increase in revenues.

Where there is still room for improvement, according to the company CEO, is the mobile offering of 888: “Whilst we have made good progress in developing our touch platforms to date, this market is still in its infancy and will offer much more to learn and leverage as it develops,” he concluded.