Full Tilt Pros Not to Participate in High Stakes Poker Season 7?

Full Tilt Poker tries to make life hard for PokerStars: they are considering not letting their sponsored pros participate in the upcoming season of High Stakes Poker. They do not want to send their pros into a a PokerStars sponsored show (PokerStars bought the show and its archives recently) without their badges on. Lame. Of course, it's money again. However, PokerStars [3] do not intend to have their logo in the table felt, Full Tilt is still "on tilt".

[4]

Barry Greenstein talked about the issue with FTP owner Howard Lederer and posted it on 2+2:

"Full Tilt has two major concerns. First is they don't like their players playing when PokerStars is the sponsor of the show. (I assume Full Tilt can buy ad time but I didn't check this out with GSN or PokerStars.) Secondly, they were unhappy that PokerStars bought the HSP archives. In the early seasons of HSP, the players didn't wear logos, so FTP is concerned that viewers will be able to go to pokerstars.tv and see the FTP players without logos and be confused by their affiliation."

I must say, I totally agree with 'Rounder_82', 2+2 user's comment in the thread: "FTP started this BS by not letting PS pros into PAD.
PS is in theory doing the right thing by not allowing FTP logos/graphics to appear, however, in the end, we just want to see the best players play poker."

Nice point there, the whole thing should be about entertaining the viewers no matter what, not letting Dwan, Ivey, Elezra or Antonius and all other Full Tilt stars play is really uncool and unfair. Maybe Full Tilt shouldn't concentrate on money so much...