Poker NewsMuch more than just a poker blog...
The Manchester United Social Poker app, which is available on mobile devices and Facebook, has been developed by international game developer and publisher KamaGames which plans to soon follow it up with a Social Casino.
Richard Arnold, Managing Director of the Manchester United Group has stated that the app "is a new and exciting way for our fans to not only interact with the Club but also with each other."
Even though the application is a play money poker app, players can win real prizes such as Manchester United prizes, tickets, memorabilia, trips and access to special events.
Manchester United is the most well-known sports brand in the world, Forbes magazine valued the club at $3.3 billion in January 2013, which is $1.2 billion more than the second most valueable sports team.
Making the 659 million fans of the club interested in poker could have a significant impact on the whole poker industry.
It is quite surprising that the company Manchester United decided to work with was KamaGames, since the club has an existing sponsorship deal with bwin.party, which also has a fully functional play money client available for mobile devices.
bwin.party has been struggling for years and the loss of a potential boost in revenue that the huge number of fans could provide seems like something the company cannot really afford.
You can download the iOS version of the application here [3] and the Android version here. [4]