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Romain Jerome only needed one month after the eruption of the Icelandic volcano to put his own design into a wristwatch. The Eyjafjallajökull-DNA is a completely absurd piece, the dial and its decorations are made of real ash and rocks retrieved from the erupting volcano and in case you doubt the authenticity of the rocks, a certificate is supplied with each watch sold, ensuring ‘quality’. The hands symbolize airplanes avoiding the lava storm, and as always, there are no numbers to guide us with the time.
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With its lava bubble indent and all the harsh and gloomy-looking material, this watch is not a Rolex, rather a monster on steroids. This is where it begs the question: Who the hell is going to buy this?
The Titanic was a ship that everyone remembers well even after a hundred years, you don’t see people running around with Titanic edition watches on their wrist. But wait, in case you haven’t heard, Romain Jerome has already created one for those looking for that unique touch. I would definitely give Romain full marks for creativity, but he could have chosen a more memorable event this time. No retail price has yet been set on the watch, but I shouldn’t imagine volcano ash has a high price on the commodities market these days. Romain other wristwatch creations on his website [4] are all limited editions and fetch a price of around $5,000 to $500,000.